Dating Advice

In the unforgiving world of PPC advertising, the few make money and the majority make money for good old Google, which are you ?At dawn (sometimes before), across the world many thousands leave their beds, do they dress first, perhaps visit the bathroom, no they head for their PC's. First the Google home page, then 'advertising programs', followed by 'Google Adwords', followed by a groan as once again the sales column is empty and the 'cost' one full !In truth they have turned their Adwords account into the Las Vegas of the internet, lots of money in, very little out. In the PPC ocean only the professionals have a chance of avoiding the sharks and getting to the island of profit. Considering the fact that around 90% of online businesses don't make it past the first 3 months I can't imagine that, for most, PPC advertising is any more successful.You will find, on my website and across the web, articles where I have gone into, in detail, keyword list creation and how to compose the ads themselves, but no room for that here. However I will mention once more the need for a large list of keywords - please note that I do not mean that you should be bidding on all of these keywords from day one unless you have an unlimited budget. Far better, in my opinion, is to start by having two hundred, or less, ad groups 'live' and slowly using more from your list when you have decided to close down some of those that are not producing sales.To give a real life example, I recently created a campaign consisting of more than 4,000 ad groups, with only 200 of them appearing on the web, as keywords failed to perform they were deleted and another from the main list taking their place. For lots of reasons, that I will detail at another time, I find it far simpler to upload the whole of these large campaigns on day one however what about the mechanics of creating them in the first place, is it something that can be done manually ?It can't be done manually, if you want to hold onto your sanity, the only answer is PPC software that can cope with the whole operation. Problem number 2 is, which software to use and what, exactly, does that software need to be capable of doing ?After a lot of research it came down to two outstanding examples of PPC software, both of which ticked all the boxes.1. Handle keyword lists of any size.2. Give every single keyword some sort of tracking code so I could figure out which produced sales and which should be ditched.3. Could place two versions of an ad within every ad group so that I could see which performed best.4. Make the keyword, where possible, the headline of the ad.5. Where the keyword was longer than Google's maximum of 25 characters, substitute a default headline, automatically, that had been prepared in advance.6. 'Explode' the whole campaign so that it could be loaded directly into Google's Adwords Editor in minutes without any fuss.7. Very clear tutorials and an excellent help deskFor me a very important factor was, and still is, cost, one at $147 and one at $399 but, of course, no good going for the less expensive one only to find it wasn't up to the job.With credit card trembling I bought the $147 product, after all it did have a rock solid money back guarantee. I used Ad Grenade once and was hooked, it worked beautifully and for someone as technically challenged as me that's saying something.Making real money online when PPC advertising is used can only be achieved by tightly controlling large campaigns and that can only be realized by adding top quality PPC software to the mix. As someone who uses Ad Grenade for all my campaigns and can't imagine how I could manage without it, I urge you to, at the very least, watch a demonstration of it in action.